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Our Challenge
The four Los Angeles Chapters of the California Society of Enrolled Agents
send out a monthly print bulletin covering Chapter meetings, President
messages and classified advertisements. The effort behind making
print deadlines and coordinating all of the content was becoming
overwhelming. In addition, the cost of traditional printing and postage
weighed heavily on their limited budgets.
ClientWhys Solution:
We met with Chapter chairs to find an affordable alternative delivery
method of this timely information. We designed a new LA Area website
that is updated year-round. We gathered member e-mail addresses and
used client strategies to create Chapter specific e-mails. Our goal
was to increase Chapter meeting attendance, while increasing the
timeliness of Chapter messages at a lower cost per contact.
The Results:
We have taken their cost of contact down to less than .06 per member
each month and made it possible to quickly contact the entire membership
with important changes or events. We have also upgraded their image
and value to membership through an updated website design. This was
all accomplished without increasing their workload.
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